The challenge: capture the beauty of football in places you’d least expect to see it.

Campaign Award Winner Sarah Ahmed, Pakistan:
The love of the game
The love of the game
© Sarah Ahmed courtesy of Sony World Photography Awards 2009

Runner up images:
World Cup Fever
World Cup Fever
©Asis Kumar Sanyal courtesy of Sony World Photography Awards 2009

The Fire Ball
The Fire Ball
©Aurel Rapa courtesy of Sony World Photography Awards 2009

Football for Peace
Football for Peace
©Bastian Breimer courtesy of Sony World Photography Awards 2009

Playing in the Kasba
Playing in the Kasba
©Luigi Vigliotti courtesy of Sony World Photography Awards 2009

'Colour Bond'
'Colour Bond'
©Neil Bradfield courtesy of Sony World Photography Awards 2009

11 Players on the Field
11 Players on the Field
©SABRI IRMAK courtesy of Sony World Photography Awards 2009

Sunset - Attack - Goal !!!
Sunset - Attack - Goal !!!
©Vladimir Melnik courtesy of Sony World Photography Awards 2009